Aussie Boys is an iconic store located on Oxford Street in Darlinghurt in Sydney nearing its 30-year milestone of providing top quality clothing. Distributing our own 'Aussie Boys' label for many years, Aussie Boys then branched out to stock more commercial labels from across the globe and with this Aussie Boys has been able to keep a strong hold of loyal customers and global recognition.

Aussie Boy's strength has always had a progressive nature and it has been this progression that has allowed the company to stay ahead of the competition and dominate the market. Aussie Boys has been consistently a visual part of the Sydney Community and culture for a number of years. Aussie Boys being on the forefront of underwear design and fashion for many years and like most things, the logo had to evolve with time. The new logo as shown above was created and is sharp, concise and contemporary.

This logo was created to express a more modern look to the brand back in 2007.
Once again the re-brand was easy and effective. The tagline 'Australia' was changed to 'Sydney' as after the Olympics, Sydney had become more globally recognised as Australia's major city. Naturally to have this highlighted within the logo was a smart business decision to create an association with the city and the store itself.

This logo was one of the original logos to be featured on the Aussie Boys apparel. This logo was seen globally and gained the company the recognition for creating top quality garments which embodied the 'Aussie' culture.

 

 

The Store

The store itself is located on Oxford Street in the bustling urban village of Darlinghurst. The store is a 2 level store combining swimwear, underwear, shoes, casual and now catering towards a more dressier market also. The store is a shoppers dream with something for everyone. Aussie Boys has always been known for their fantastic window displays, always daring and eye-catching. These windows are at their most fabulously outrageous during the famed Mardi Gras period during Feb/March each year. 

Oxford Street is well known for the annual Gay and Lesbian Mardi Gras. This parade brings excitement, joy and a sense of pride within the LGBTQ community and Aussie Boys is right in the heart of the action. The atmosphere during Mardi Gras is electric and there really is no better place to be than Aussie Boys come pre-parade time. Aussie Boys has been a major promoter and sponsor to variety of Mardi Gras events over the years that Mardi Gras has been in operation and Aussie Boys will continue to promote Tolerance, Pride and Equality for years to come.  

 

Sponsorship 

Aussie Boys has been sponsoring the Sydney Stingers water polo team as their primary sponsor since January 2010. This has created a great partnership for which both parties can benefit from. 

 

Sponsorship like this includes full uniform branding on all the Stingers promotional material for outings such as NSW Water Polo Division events, Fair Day, Mardi Gras and the 2010 Gay Games that were held in Cologne, Germany.

For more information on the Sydney Stingers, please visit their website at: http://www.sydneystingers.org.au/ 

 

Charities  

As well as promoting Mardi Gras as much as possible, Aussie Boys also works closely with many of the large LGBTQ charity organisations within Sydney. Being actively involved with charitable groups allows Aussie Boys the chance to help the Gay and Lesbian community. Organising events, which help people living with HIV/Aids, has been a major initiative of Aussie Boys for the last 28 years. This has created a strong cultural significance within the community, showing that Aussie Boys is more than just a store, its a vital part of Sydney's Gay and Lesbian identity.   

Below are just an example of a few organisations Aussie Boys has worked with: 

There are many smaller organisations that also receive help from Aussie Boys for charitable events when needed.

Aussie Boys has now joined with the mobile app FiveO which entitles customers to a 10% discount instore when the logo below is shown on their mobile.  

 

 

 

 Sunday, 14 August 2011 - 11:53:02 AM